The blog posting discusses key research from the executive recruiting firm, Egon Zendher International. As mentioned frequently in the C-Suite, CMO’s have the shortest tenure of any executive in the office of the CEO. So it is important for marketing executives to figure out what those key competencies and skills are and demonstrate them quickly!
They surveyed many CMO’s and rated them on 8 core competencies.
Source: The Success Formula for CMO's
EZI’s assessment suggested 2 factors stand out in differentiating great from average CMO’s. They are:
1. Results Orientation
2. Change Leadership
The complete, original blog article can be found here:
http://randallbeard.wordpress.com/2010/10/25/what-makes-a-great-cmo/
The original Egon Zehnder research study and article, The Success Formula for CMOs, can be downloaded here:
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