This month, Entrepreneur published an online article regarding data mining customer information in social media. Makes perfect sense, given the availability of our profile demographics, likes, and shares. Too many businesses approach their marketing activities in a haphazard fashion. They assume that if a certain promotional piece seems appealing to the company’s leaders, it’ll resonate as well with target consumers.

Many companies take this unscientific approach because they figure they can’t afford market research. But if you participate in any of the web’s top social networks — like Facebook, Twitter or YouTube — you already have a wealth of consumer data ready and waiting at your fingertips.

Please read the article in more detail below:

http://www.entrepreneur.com/article/224517