I was pleasently surprised last month when ExecRank put me on their top 50 CMO’s list. ExecRank screened and evaluated over 15,000 Marketing Executives this year to rank only the top 500. 2012 has seen a heavy focus on social media marketing and strategic partnerships as well as innovative engagement strategies that break through the clutter and show a positive return on investment. This year also saw many marketing executives releasing their own book with top tier book publishers, this, and other forms of thought leadership factored heavily into these rankings as well.
Link to the rankings/report:
Marketing Executives were ranked according to our patent-pending proprietary ranking algorithm, in addition to the insights and feedback from evaluation committees featuring some of the world’s most renowned business leaders. Like all of our position specific ranking algorithms, the marketing executives algorithm serves as an objective standard for executive performance and is designed to produce results that act as leading indicators for future executive and company performance.
The ExecRank algorithm calculates points for 24 key categories for each marketing executive, including:
- Experience in the role
- Business results during tenure
- Published thought leadership (books, speeches, articles, media mentions)
- Technology adoption (LinkedIn, Facebook, blogs)
- Industry/professional reputation
- Peer recommendations and nominations
An extract of the top 50 CMOs are listed here: