The CMO Council recently relased a report titled, Engage at Every Stage: Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer Report.
To address this large and rapidly expanding market of underserved mobile users, The Chief Marketing Officer (CMO) Council along with the Mobile Marketing Association explored where and how a new discipline — Mobile Relationship Marketing (MRM) — is being embraced across multiple industries to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy. It will also look at how MRM is creating business value, improving process efficiency, triggering product consumption and use, furthering loyalty and repeat purchase, and increasing customer feedback, assistance, affinity and advocacy.
I was interviewed as one of the many CMO’s who partipated in providing content, best practices, and insights for this report.
A summary of the report (available for free) can be found here:
Detailed in the full report are best practices of early winners in mobile and executive perspectives from Anheuser-Busch InBev, Beam Global, Caesars Entertainment, Coca-Cola Company, Earthbound Farm, Eastman Kodak, Four Seasons Hotels & Resorts, JP Morgan Chase, Nascar, Royal Caribbean Cruises, Sony Entertainment Television, Turner Entertainment Networks Asia, Unilever, Virgin America, and Wyndham Hotel Group.
You may also purchase the entire report, for $149, here: