March 4th, 2010

Media Research Team Finds Approximately 293 Newspapers Folded in 2009, while Counting both Print and Online 1,126 Magazines Shuttered

Vocus has published a study that offers some shocking trends in the media indstry. They offer analysis from Vocus media research experts, while also providing a peek into an increasingly uncertain future. While one could speak of the declining trends in print media, online media was also impacted. What is a marketing person to do? This report helps you identify mega trends and it will help in building your future media plans and strategies.

LANHAM, Md.  January 19, 2009 — Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced it has released its landmark study titled: “2010 State of the Media.” The report covers the four traditional media segments including newspapers, magazines, television and radio – and analyzes the net outcome of 2009, makes forecasts for 2010 and finally looks at what this means to the PR professional.

The report is numbers-driven and key findings include:

• Approximately 293 newspapers folded in 2009, with nearly 100 shuttering in Q1
• Eight magazines with a circulation of 1 million or more ceased publication
• Including print and online, 1,126 magazines shuttered in 2009
• Radio stations gave up more than 10,000 jobs
• More than 100 TV stations were affected by their parent companies filing Chapter 11

“2010 State of the Media” forecasts that major newspapers have probably made as many cuts as possible and that as a result journalists are often “performing dual roles.” The report also takes a look as new media business models and notes that content sharing trends are likely to continue in 2010: “As newspapers diminish, look for more joint ventures between surviving papers and broadcast outlets and an increase in media integration.”

The report, written for the public relations professional, is based on ongoing research by the Vocus media research team. Members of the media and blogging community can request a copy of the complete survey results by sending an e-mail to fstrong-at-vocus-dot-com.

A copy of the report can be downloaded at: http://www.vocus.com/resources/state-of-media/index.asp

Marketing Sherpa also produced a report on Social Media Marketing which is also a good read. While this is a paid study, an informative summary is available for free here.

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Posted By Vince Ferraro